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COPYWRITING
Resumé of Nancy Berg

EMPLOYMENT  |  VIDEO SCRIPTS

EDUCATION  |  AWARDS AND HONORS

PUBLICATIONS  |  CONTACT

Award-winning writer/editor, advertising/public relations specialist, and communication instructor, adept at creating persuasive promotional materials, bringing clarity and life to complex subject matter, and developing hidden areas of potential.

EMPLOYMENT:

Writer for Wrent, my own company
1984-ongoing, providing advertising, brochures, scripts, editing, public relations, fundraising, educational materials, articles, research, training manuals, etc. in all media, for more than 100 companies, including Computerland, Rubbermaid, and Borland International.  Boosted profits for diverse businesses specializing in entertainment, travel, toys and games, information technology, real estate, jewelry, art, clothing, food, financial services, etc. Story Analyst, feature films.  Contracted to write a novel; book of poetry due to be published in April, 2003.  I edited over the years for my father, the late Dave Berg of MAD Magazine, etc.

VIDEO SCRIPTS: I have written material performed by Tom Hanks, Dustin Hoffman, Joe Mantegna, Roma Downey, Rita Wilson, Ray Romano, Michael Nouri, and Chick Hearn, among others.  Video scripts for “Men Are From Mars, Women Are From Venus,” the American Red Cross, the Achievable Foundation, Saint John’s Hospital, the National Alliance for Autism Research, and others.  Specialize in persuasive, inspirational fundraising videos for charities and non-profits.  Wrote numerous 30-minute, direct response infomercials and one- and two-minute TV commercials for software, electronics, personal growth audio series, educational tools, beds, appliances, beauty products, organizers.

Instructor of Writing and Communication
University of Phoenix, Woodland Hills Campus, 1999-ongoing.  Teach “Written Communication” (essay writing, grammar, creative nonfiction, proofreading); “Creative Writing;” and “Communication Skills for Career Growth” (public speaking, writing, non-verbal communication, active listening, intercultural & interpersonal communication).

Contributing Book Editor
#1 Bestsellers: Chicken Soup for the Woman's Soul and Chicken Soup for the Teenage Soul.  Editor/Writer for Stone Soup for the World: Life-Changing Stories of Kindness & Courageous Acts of Service and other manuscripts.

Public Affairs Specialist/Public Information Officer
American Red Cross of Santa Monica, 1994-1997.  Responsible for all writing and public relations: TV appearances, quarterly publications, public support letters, media relations, press releases, catalogues, annual reports etc. Created award-winning CPR ad campaign. Board of Directors, Public Communicators of Los Angeles, 1995-96.

Senior Editor/Writer
Planet Report, 1998-1999, a monthly publication on world and national news and issues, science, technology, environment, and culture; read by 8 million high school students.

California Poet in the Schools
Creative Writing, Poetry, and Journalism instructor Will Rogers Elementary School G.A.T.E. and A.C.E. Program, Santa Monica, 1996-2000.  My young students won international awards and were published in several magazines.  Taught poetry at Santa Monica High School.  Guest poetry readings and workshops at colleges, libraries, etc.  CBEST certified, trained as substitute teacher for Santa Monica/Malibu USD.  Taught screenwriting, Iowa.  Meditation instructor in England, NY, WA, NV.

Advertising Copywriter
Mapmakers Agency, Iowa, 1988-1990. Created ads for Allstate, General Electric, Panasonic, Motorola, U.S. Sprint, Dial, TBS, Good Housekeeping, Sea World, Montgomery Ward, and many others, all published in USA Today.  specializing in environmental subjects, hospitality, and travel guides.  Wrote an "Advertorial"-style Guide to Positive Environmental Action that drew more than 70,000 requests for reprints within two weeks of publication.  Wrote a proposal that persuaded 90 sponsors from 12 countries to provide all equipment, materials, resources for global environmental expedition.

Inhouse Advertising Copywriter
Copperfield, Inc., Fairfield, Iowa, 1987-91, full, then half-time.  Responsible for 90-page bi-annual catalogue, plus ads, press releases, direct response packages, brochures, newsletters, sales letters, trade journal articles, and more, for leading wholesaler of supplies for solid fuel alternative energy and fire safety.  Created 71% growth rate in sales.

EDUCATION:

M.A. in Communication/Screenwriting, Stanford University, 1987
Stanford Mass Media Institute, film production, 1982
B.A., Interdisciplinary Studies, MIU, 1978,
State University of New York at Purchase and Buffalo

AWARDS AND HONORS:

1992 Creative Writing Fellowship, National Endowment for the Arts, $20,000
1996 PRo Award for the "I Can't Believe I Saved a Life" public service campaign
1997 Puschcart Prize Nominee
1997 CSPA Gold Circle Award, Poetry
1998 First Prize, Matthew Darovic Poetry Competition, Whelks Walk Press
1998 New Millenium Writings, H.M.
2000 Sky Blue Waters Award
2002 Reader’s Choice Favorite Poems, Zuzu’s Petals Online Quarterly literary journal
1982 Full Graduate Fellowship, Stanford University, awarded for original musical comedy screenplay

PUBLICATIONS:

  • Acres USA
  • Aethlon
  • Afterthoughts
  • Americas Review
  • Antenna
  • Anthology
  • Arrowsmith
  • Audubon
  • B.A.D. (England)
  • Better World
  • California Poetry Review
  • Coffeehouse Anthology
  • Cosmopolitan
  • Crosscurrents
  • Curriculum Vitae
  • Dawn (Australia)
  • Double Entendre
  • Dreams International
  • Dynamic Chiropractic
  • Earthbound
  • Earthwise
  • Explorations
  • Fast Times
  • George Washington Review
  • Hawaii Review
  • Health World
  • Horizon (Belgium)
  • Kinesis
  • Magical Blend
  • Mandrake Poetry Review (Poland)
  • Mind/Body Connection
  • Movieworks
  • Negative Capability
  • New Age Journal
  • New Thought Journal
  • Night Voyages
  • On Target
  • Opus Literary Review
  • Paris/Atlantic (France)
  • Peckerwood (Ireland)
  • Perceptions
  • Piedmont Literary Review
  • Poetic Justice
  • Poetry Today
  • Poetry/L.A.,Brownstone Review
  • Reader's Choice
  • Sanskrit
  • Sea Frontiers
  • Sivullinen (Finland)
  • Sonoma Mandala
  • Southern Poetry Review
  • Sport Literate
  • Stardust Memories (Netherlands)
  • Sycamore Review
  • Takahe (New Zealand)
  • Teen
  • The Argonaut
  • The Hollywood Reporter
  • The Kindred Spirit
  • The Outlook
  • The Tie That Binds
  • USA Today
  • Waterways
  • Whelks Walk Review
  • Z Miscellaneous
  • Zeitgeist
  • Zuzu’s Petals online
  • and more...

CONTACT:

Nancy Berg
21601 Erwin Street #284
Woodland Hills, California 91367-2440
Phone and fax: 818-340-8435
Email: NancyBerg@Earthlink.net